The brand setting is related to the General Settings in RapidWeaver.
This option is for use with the Swiper stack and any other stack that support color schemas and color animations.
Drop a lighter or darker logo into the image drop field.
On the slider stack set the slide item to the desired color scheme.
This option will set the brand title and slogan inline.
Note that an inline brand can result on an awkward placement in smaller devices, so it is advisable to use the brand in block (inline unchecked) and the use of a brand logo or brand title and slogan, not both.